Once a user signs up (either via web or desktop program) and installs Dropbox on their computer, Dropbox puts a photos folder and a ‘Getting Started’ text file to help get them started. The signup process is only a few steps and a user can sign up on their desktop-no web browser needed. Anytime you think you need to add more to your homepage, just remember that Dropbox got 70,000 users overnight just by creating a demo video of the product intended for the Digg audience.ĭon’t tell the user what to think, a wonderful product speaks for itself. While some may help, they can also lead to a cluttered homepage. It can be tempting to put your latest press release, feature or product on the homepage thinking that this will add more credibility and ultimately improve conversions. Gauge the interest in the business by seeing how many request an invite.A video on the homepage demoing the product.It’s similar to what many private beta startups will do before they launch to the public: It’s clear what Dropbox wants people to do when a visitor comes to the site-signup. The number of options on the homepage are limited. The 2 minute above-the-fold video gives an explanation of the Dropbox product, something that Dropbox has had on their website from the very beginning. Signup Driven Homepageįirst time visitors to the Dropbox website will notice the simple layout, which lays the groundwork for the rest of the Dropbox product. So what has led to the consistent growth that Dropbox has experienced? I’ll share some techniques that Dropbox has integrated into their product that has led to the word of mouth growth of this popular cloud storage company. Not many SaaS companies can reach that kind of growth in 4 years, with or without advertising. 1 billion files are saved to Dropbox every 24 hours.In January 2014, Dropbox raised $250 million at a $10 billion valuation.Revenue reached about $116 million in 2012 and was expected to reach $200 million in 2013.Here are some stats regarding Dropbox’s scale: It’s also now known that founders Drew Houston and Arash Ferdowsi turned down a 9 digit offer from Steve Jobs. We’ll explain some Dropbox growth hacks below.ĭropbox has received many awards, including best overall startup for 2011 & Macworld`s 2009 Editor’s Choice Award for Software. These badges and buttons link back to the website, which makes it serve as an advertisement. Another example would be badges or buttons that websites can embed in their website code. Dropbox number of employees statistics free#This incentive may come in the form of company swag or a free month of your service. All you have to pay for is the execution of the growth hack, and then it keeps growing your business at little to no extra cost.įor example, one growth hack is to incentivize some of your current users to refer others. In other words, the cost of acquiring each additional customer is much closer to $0. What’s a growth hack? Instead of using traditional advertising to “buy” each new customer, it’s possible to use growth hacks to acquire customers in ways that scale. They’ve implemented many growth hacks that we’ll discuss in this article. Did you know Dropbox has spent very little on advertising, yet it is worth $4 billion? What have they done that’s made their business so successful?
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